Recently, I was fortunate enough to work alongside Miranda Greenberg and Marci Morford on one of the most creative and fun projects I’ve ever worked on in my career. I wrote about it several times in blog posts this past spring (here and here).
Why should L&D professionals (or any professionals in any profession) seek to have their thoughts and perspectives and experiences and case studies published in industry publications when they could simply share these things on their own blog or website? Here are 5 reasons:
- A wider audience. My blog may reach a few thousand people each week. Industry publications afford me an opportunity to have my thoughts and ideas read by tens or hundreds of thousands of learning and development colleagues across the country and around the world.
- Gravitas. The editors at industry publications don’t simply publish any idea that’s pitched. Getting published in an industry magazine means something.
- An opportunity to work with the pros. I’ve been blogging for five years, but it doesn’t mean I’m a great writer. Every time I’ve had a chance to publish an article for TD magazine, I’ve been paired with editors who seem to possess super powers in helping my ideas and initial drafts turn into written works of art.
- It requires disciplined writing. Even great editors can only help you out so much. Writing for something that will be published requires discipline, focus and ruthless prioritization. When you’re on a hard word count, you have very little leeway to go off on tangents and digressions.
- Thought leadership. I roll my eyes when I see “thought leader” in someone’s LinkedIn profile. You can’t declare yourself a thought leader. It’s not up to you. If you’re able to offer a new perspective, a fresh take or a deep insight into a topic and if you’re fortunate enough to have an article accepted into a publication, others may like what you have to say, adopt your suggestions and ideas, and in turn others may label you a thought leader in the space.
Some day I may have a book flow from my fingertips. For now, I’m happy to continue collecting my thoughts through these blog posts, and every once in a while I’m humbled to know publications like TD magazine think their readership would benefit from my thoughts.
How about you? What fresh take on a topic are you ready to pitch to an industry publication?