Game-based Orientation (or: Why I strive to get published in a magazine even though I have my own blog)

Recently, I was fortunate enough to work alongside Miranda Greenberg and Marci Morford on one of the most creative and fun projects I’ve ever worked on in my career. I wrote about it several times in blog posts this past spring (here and here).

After speaking with Alex Moore at the Association for Talent Development, we were also given an opportunity to share a brief write-up of the project, which was published in this month’s TD magazine.

Game-based Orientation

Why should L&D professionals (or any professionals in any profession) seek to have their thoughts and perspectives and experiences and case studies published in industry publications when they could simply share these things on their own blog or website? Here are 5 reasons:

  1. A wider audience. My blog may reach a few thousand people each week. Industry publications afford me an opportunity to have my thoughts and ideas read by tens or hundreds of thousands of learning and development colleagues across the country and around the world.
  2. Gravitas. The editors at industry publications don’t simply publish any idea that’s pitched. Getting published in an industry magazine means something.
  3. An opportunity to work with the pros. I’ve been blogging for five years, but it doesn’t mean I’m a great writer. Every time I’ve had a chance to publish an article for TD magazine, I’ve been paired with editors who seem to possess┬ásuper powers in helping my ideas and initial drafts turn into written works of art.
  4. It requires disciplined writing. Even great editors can only help you out so much. Writing for something that will be published requires discipline, focus and ruthless prioritization. When you’re on a hard word count, you have very little leeway to go off on tangents and digressions.
  5. Thought leadership. I roll my eyes when I see “thought leader” in someone’s LinkedIn profile. You can’t declare yourself a thought leader. It’s not up to you. If you’re able to offer a new perspective, a fresh take or a deep insight into a topic and if you’re fortunate enough to have an article accepted into a publication, others may like what you have to say, adopt your suggestions and ideas, and in turn others may label you a thought leader in the space.

Some day I may have a book flow from my fingertips. For now, I’m happy to continue collecting my thoughts through these blog posts, and every once in a while I’m humbled to know publications like TD magazine think their readership would benefit from my thoughts.

How about you? What fresh take on a topic are you ready to pitch to an industry publication?

2 thoughts on “Game-based Orientation (or: Why I strive to get published in a magazine even though I have my own blog)

  1. Congrats on getting published in TD mag!!!!

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    Michael Dismuke | Associate Director of Talent Development
    Eden Housing | 22645 Grand Street, Hayward, CA 94546
    510.247.8132 office | who still uses a fax? | 510.432.1863 cell
    mdismuke@edenhousing.org | http://www.edenhousing.org

    The mission of Eden Housing is to build and maintain high-quality, well-managed, service-enhanced affordable housing communities that meet the needs of lower income families, seniors and persons with disabilities.

    [cid:image003.jpg@01D1D86A.00DC8500][cid:image002.jpg@01D1B2B9.4A29C3C0]

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